Campaign Monitor acquires Tagga to boost email marketing with customer data

 Email marketing company Campaign Monitor is announcing that it has acquired Tagga. Founded in 2008, Tagga is a customer data platform, which means businesses can use it to combine user data from different source and create different segments to target with marketing campaigns. Campaign Monitor CEO Alex Bard said that as personalization becomes a key part of email marketing, platforms like… Read More

from TechCrunch