Barry, Dave, Bob? More startups “humanize” their offerings

 Naming companies is a daunting task, as anyone who does it for a living can attest. “It’s difficult to criticize a name,” says S.B. Master, a Berkeley, Ca.-based founder who has launched two naming companies in her career, one of which is nearly 30 years old. “From choosing a name, to getting a team to agree to it, to clearing that name from a trademark and URL… Read More


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