Sprinklr launches major push into customer experience

David Villa, (center), NYCFC, and players return to the field for the second half with the sprinklers still working during the New York City FC Vs New England Revolution, MSL regular season football match at Yankee Stadium, The Bronx, New York, USA. 26th March 2016. Photo Tim Clayton (Photo by Tim Clayton/Corbis via Getty Images) Sprinklr, the unicorn startup with a valuation of $1.8 billion, announced a major update today, which shifts the company’s focus from a pure social signals platform to customer experience management. While it still uses social as a central processing point, the idea is to bring a typical set of marketing tasks under a single umbrella they are calling the Experience Cloud. If that… Read More

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