Nielsen: over 92% of viewing among U.S. adults still happens on the TV screen

 U.S. consumers may be cutting the cord with pay TV, but that doesn’t mean they’ve stopped watching the big screen, according to new data released by Nielsen this morning. In a report detailing the viewing habits of U.S. adults, the measurement firm found that 92 percent of all viewing among U.S. adults (those 18 and older) still takes place on the TV screen. The data was… Read More


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