Nike’s Breaking2 initiative was a crazy physical achievement and a brilliant marketing campaign

 Nike’s Breaking2 initiative didn’t quite reach its goal of breaking the two-hour marathon mark, but that hasn’t stopped the company from crowing about the results. Nike has been working with three runners, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese, to break the two-hour threshold. It wasn’t just giving them shoes — a variation of the Zoom Vaporfly… Read More


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