Snap’s first earnings this week will give a heat check on the new ad ecosystem

 When Snap went public earlier this year, it revealed a break-neck level of growth in its nascent advertising business — and a dramatic burn rate along with it. But while it’ll be important for Snap to continue growing that business and get its costs in check, it’ll be nearly as important to convince Madison Ave. that it can be a mainstay ad buy alongside the big two (Facebook… Read More


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