Apple releases new iPhone ad focused on the ‘Memories’ feature

 I don’t have children so I don’t think the “Memories” feature is as powerful as it could be for me. Apple knows this well, that’s why its newest ad features memories of a real Spanish family with their two children growing up. Like previous Apple ads, the company has taken a cinematic approach with a lot of ambiance shots. In the video, you can see a meticulous… Read More

from TechCrunch