Honk white labels its roadside assistance service to Farmers in massive deal

 HONK, the Los Angeles-based startup providing roadside assistance services through a mobile app, is partnering with the massive insurer Farmers Insurance Group to white label its technology. People with knowledge of the deal said it could be worth over $150 million to Honk, as it eyes an international rollout, but chief executive Corey Brundage and president Avesta Rasouli declined to confirm… Read More


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