Blue Apron sees some signs of life as it pulls back its marketing engine

 Amid the ever-present specter of Amazon, Blue Apron reported its second-quarter earnings today — where it showed a mixed performance for Wall Street, but also some small much-needed improvements in certain metrics. The biggest drag on the company was that it said it was paring back its marketing expenses between the first and second quarter, resulting in a 9% decrease in total customers… Read More


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